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16th June 2014





The Royal British Legion hosts a picnic with a difference to mark the start of its Poppy Picnics campaign in the Midlands


poppy picnicThe Royal British Legion hosted a picnic with a difference to mark the start of the charity’s Poppy Picnics campaign in the Midlands.


Children from William Allitt School in Swadlincote and Legion beneficiary Matthew Bladen joined fundraising staff from The Royal British Legion to enjoy a summer picnic at the National Memorial Arboretum in Staffordshire, the UK’s Centre of Remembrance.


As part of the campaign, the charity is urging friends and families to hold picnics on 21st June – ‘Poppy Picnic’s day’ – or throughout the summer, to celebrate our Armed Forces community and raise money for the Legion’s vital work.


Christine Selden, Community Fundraiser for Derbyshire, said: “I am delighted to be here to launch Poppy Picnics in the Midlands to celebrate and say thanks to our Armed Forces, and importantly their families too.


poppy0059“We are urging people to get together this summer and hold a picnic in aid of the Legion to help raise money for the charity’s welfare work.”


The Royal British Legion’s Director of Fundraising Charles Byrne said: “You can bake, play games or offer prizes in exchange for a small contribution to donate to the Legion’s vital work. Even the smallest amount will make a real difference.


Armed Forces families are a key focus for the Legion this year. We spend £1.4 million each week providing wide ranging, and practical support to families in need, including crisis grants, family breaks, and benefits and money advice.


Free Poppy Picnic packs are available from Iceland stores so pick one up today to start planning your event.


Poppy Picnics launched in 2013, with over a 1000 picnics held across the country at venues including The Royal Courts of Justice and The Old Vic theatre.


Anyone who cannot hold their picnic on 21st June can hold their event at any time throughout the summer.


To register an event, order a Poppy Picnic pack and get inspiring picnic ideas, please visit www.poppypicnic.org.uk


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